The Niman Ranch & Delux Partnership Story
In 2004, through our partnership with Niman Ranch, Delux developed an exclusive proprietary blend of an award-winning, all-natural gourmet beef hamburger. Niman Ranch’s mission is to produce the finest tasting meat in the world by adhering to a strict code of traditional husbandry principles. Niman Ranch has registered with the USDA:
No Antibiotiocs Ever
No Added Hormones Ever
All Vegetarian Feeds
Humanely Raised on Sustainable U.S. Ranches & Farms
Delux is proud to work with Niman Ranch because of their dedication to raising livestock sustainably & humanely. The more than 7000 U.S. family farmers & ranchers within their network understand the importance of preserving agricultural resources for future generations. The utilize responsible farming practices such as crop rotation, which prevents soil erosion & encourages agricultural biodiversity. All their animals are raised outdoors or in deeply bedded pens where they can root & roam just as nature intended. Environmentally responsible practices & humane animal care are the guiding principles upon which Niman Ranch was founded. As a result, they are able to consistently deliver the highest quality, all-natural meats to the customer. In addition, our chefs hand form our all-natural Delux proprietary beef patties daily. Delux introduced the original gourmet burger to the Valley in 2004, and is still recognized as the full-service restaurant leader.